Would it be great if I could just make images you all would always like. Chances are you'd be happy. I'd become sad. So I go out and I try to make something a little different. Maybe. The risk here is that many times, you may not like it. But if I'm not okay with that, I'll never be able to create a something that breaks through the noise. So here's what I do. I research, plan, get inspired, look for clues, and I make a leap. So when I am done I can say, "assuming you're the kind of person I made this for, here's what I made."